Navagation

One of the biggest challenges for businesses and customers alike is navigating the Internet. Michael Rappa the leading scholar in the field of technology management. In this blog there will be an attempt to briefly summaries four main points Michael Rappa makes about search.

1). If we compare data storage of 50 years ago then the collecting and storing of data may have been expensive and taken long periods of time to sort. In recent times when searching for information via the internet search engines there is lots of information available. Rappa (2005) states that data is considered as being relatively cheap in comparison to 50 years ago. Therefore this resulting in a substantial amount of information being stored .The negative side of this is that when using search through search engines there may not always be relevant or significant information sourced.

2). When searching the internet we tend to search key phases, questions or words. Search engines will search the internet for those key phases. Generally the results are displayed with sites to pages.There are uncountable amounts of web sites to select from, therefore it is important to use the correct phase or keywords while searching. Many people are unaware of how to narrow down this process and this can become a time consuming task.

3). Advertising is becoming more evident with search engines. Search engines such as Google and Yahoo are beginning to link advertisements with their product. Therefore when searching a word a particular business that has paid for the service would be prioritized and the company would come up first. This will increasing consumer awareness to the services and products available.

4) Searching can sometimes be a challenge and finding data that is useful can be frustrating and time consuming .Search engine such as Google and Yahoo have attempted to simplify searching by developing a directories and using existing searches that have been previously searched for.

Marissa Mayer Interview.
Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here, I just want your opinion.
Marrissa Mayers is the Vice president of google, her description of how google has adopted new ideas is quite fascinating. Google takes all the ideas of users into consideration, then transform these ideas into a prototype and capturing the attention of the users. Therefore by meeting the needs of the users and capturing their attention helps to develop the product. They are willing to try new things, take feedback into consideration to improve the products. Mayers also states how google has small team working together and sharing the same office space. With smaller teams not needing to leave their own work area to make decisions is a fantastic way for the teams to communicate. This obviously does not waste time and decisions are made quicker.
Google success may be due to the fact that they develop products that users need and want. Once they have developed the product they continue to look at ways of improving them. The vision of improving is limitless and google is a great example of how there is room for improvement in any business or work place.                               

                                            








https://www.youtube.com/watch?v=7Nw5j6aI8sg&noredirect=1


Bill Joy - 6 Web

 The Near Web - is the internet you use via your PC. The internet you see while using devices.
The Here Web - is mobile Internet such as iPhones and iPads. It is always with you.
The Far Web is seen from your home television the internet through HD (high definition) screens and games online.
The Weird Web is using Internet via voice recognition. For example asking your car to do things, find directions to a street address, talk to household objects, appliances, etc.
Business to Business (B2B) is where business systems talk to each other, therefore there is no human interaction.
Device to Device (D2D) is where devices talk to each other. Devices collect data by sensors. An example of this may be where cities can see traffic via cameras and determine traffic control.

Could there be more?
Most definitely, modern technology is advancing each day and who knows what the future holds. With google developing new products and ways to search the web. Modern Technology is something that could be considered as never ending.

What does it mean for business?
With the availability of internet access to a broad society and the world being connected via internet, there are enormous gains and opportunities  for businesses. This could enhance any businesses performances and open up a larger spectrum of new and prospective clients or customers.

Sources:
https://www.youtube.com/watch?v=7Nw5j6aI8sg&noredirect=1
http://digitalenterprise.org/mrappa.html
http://digitalenterprise.org/index.html