Digital Design

 

A Customer-centric website design is an important factor in creating a successful business. When creating a customer centric website it is essential to consider the needs and wants of the consumers.  Design is important as it needs to catch the user’s attention, be user friendly and attract consumers to reuse your serve in the future. This can help businesses for future predictions of sales and also assist its customers with information and services of the business. Therefore customer centric can be an important part of any businesses success.

There is also a need to consider why customer centric web sites can also be difficult for a business. Many businesses do not consider the needs of the customer and are not user friendly, therefore there is a need to take the experience through the eyes of the customer.  Additionally it can be extremely expensive with the setup of a centric web site, as customers may all require different needs and it is hard to focus on all their needs and requirements.



Companies or individuals appearance on the World Wide Web (WWW) can be defined as its presence. If an organisation, business or individual has a presence on the WWW then they will be easier to find. Therefore if a business has a good presence on the WWW, they may have portrayed a good image to customers, consequently this may increase their credibility. If a business or individual has a poor web site, this could be considered as having poor presence in the WWW.

Business that are reliant on the WWW have to consider other business that may be offering the same services. With a far broader spectrum of audiences via the WWW things can be accessed quicker and save customers time. Therefore this could save costs such as printing advertisements. Nevertheless customers will need to be attracted to the business in some way. Therefore there is a high need to attract new customers and creating trustworthiness. Unlike in the physical world where customers can go to the location, receive the goods and also have communication via face to face service. Customers have usually portrayed a loyal connection with the business prior to going to the location.



There are many fantastic web sites that are functional, attractive and have great purpose. Web sites like e-bay, amazon books and even business such as Big W and JB Hi-Fi are all great way of branding and giving customers choices of their needs. If we were to look at Ebay and amozon books for example, they have a search option and payment options available to customers. It is a fantastic way for customers to see what they are buying prior to purchasing the product, there is also customer feedback required after a purchase has been made. Their sites are user friendly and customers can contact the seller via messaging if requiring more information. Therefore with such an easy way to interact, sell and buy with customers they have built credibility and attained a good status with customers.

Source

http://whatis.techtarget.com/definition/Web-presence


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